BSc in Business Administration with concentration in Marketing

Admission Criteria
For admission to the programme applicants must:

1. Have successfully completed secondary education and hold a secondary school leaving certificate or equivalent qualification that grants them access to higher education in their country of origin.

2. Demonstrate proof of very good knowledge of the English language, as defined by the Cyprus Public Service Commission. The acceptable evidence of language proficiency recognized by the Public Service Commission are:

i. G.C.E. O-Level in English Language with a grade of “C” or above.
ii. I.G.C.S.E. in English Language with a grade of “C” or above.
iii. E.L.T.S./I.E.L.T.S. with a score of 6 or above (Academic or General Training), provided that the relevant certificate was obtained before 1 January 2010.
iv. It is emphasized that if the certificate was obtained after January 2010 , it will be accepted as evidence only with a score of 6.5–7.
v. Cambridge Advanced Certificate in English with a grade of “C” or above.
vi. T.O.E.F.L. with a score of 550 or above (Paper-based), or T.O.E.F.L. with a score of 213 or above (Computer-based), or TOEFL (Internet-based) with a score of 92 or above.
vii. Certificate of Proficiency in English of the University of Cambridge with a grade of “C” or above.
viii. Certificate of Proficiency in English – University of Michigan.
ix. Anglia Examinations – Proficiency (C1).
x. ESB, Level 3 Certificate in ESOL, International All Modes – C2.

3. Successfully meet admission criteria (International, Pancyprian, or other equivalent Examinations) as follows:

i. Admission criteria for international examinations include the following:

• GCE/IGCSE exams
UCAS Tarrif Achieving 120 points based on 3 GCE A Levels. One of the three subjects must be Mathematics with minimum grade B (40 UCAS points).
One of the GCE A Level examinations can be replaced with a Leaving Certificate (Apolytirion) or equivalent with a minimum grade of 18.5/20.

OR

• International Baccalaureate (IB)
34 points. One of the subjects must be Mathematics at Higher Level with minimum grade 6.

OR

• French Baccalaureate
14 points. The student must have completed a course of Mathematics.

ii. Pancyprian Examinations, Panhellenic Examinations, other national or equivalent examinations
Prospective students must have taken the Advanced Mathematics course as a compulsory requirement.

Applicants must also submit:
1) Motivation Letter
2) Curriculum Vitae (CV)

Scholarships and Financial Aid
Scholarships may be awarded based on academic merit, talent, leadership, or other criteria established by the University. Financial aid programs are available to eligible students and may include grants, tuition fee reductions, or other forms of support.

The programme at a glance
The BSc in Business Administration - Marketing at the University of Cyprus offers a comprehensive and forward-looking education that prepares students to understand markets, develop customer-centred strategies and create value for organisations and society. Combining a strong foundation in business administration with specialised marketing knowledge, the programme develops the analytical, creative and managerial capabilities needed to understand consumer and business buyer behaviour, identify market opportunities and make informed marketing decisions. Students explore how organisations build meaningful customer relationships, position their products and services, and respond to changing competitive, technological and international environments.The programme places particular emphasis on translating market insights into effective strategies that align customer needs with organisational objectives and resources.

The Marketing concentration integrates strategic thinking with practical tools and contemporary approaches to marketing planning and implementation. Its subject areas include strategic marketing, marketing research, marketing communications, consumer behaviour, sales management, digital and social media marketing, retail management and international marketing. Students learn to analyse market information, evaluate alternative courses of action, design coherent marketing initiatives and assess their contribution to organisational performance. Throughout their studies, they develop critical thinking, creativity, communication and teamwork skills, alongside an appreciation of responsible and ethical marketing practice. This combination provides a strong foundation for careers across a wide range of industries and for further study in marketing, business and related disciplines.

Learning Outcomes
Knowledge and Graduation Skills

The program of studies of the Marketing Specialization aims at the following learning outcomes:

a) demonstrate a sound understanding of fundamental marketing concepts, principles and the main functional areas of marketing;

b) apply contemporary marketing tools, research methods and analytical techniques to identify opportunities, evaluate alternatives and solve marketing problems;

c) exercise critical and creative thinking, communicate effectively and collaborate constructively in teams;

d) analyse and critically evaluate marketing practices and business cases from Cyprus and international markets; and

e) formulate, implement and assess marketing decisions and initiatives in a range of organisational and professional contexts.

Curriculum Structure
ECTS Credit Distribution

• Core Courses 140
• Specialized Courses Depth 44
• Specialized Courses Breadth 6
• Restricted Elective Breadth 18
• Thesis I or Breadth Course 6
• Thesis II or Depth Course 6
• Free Elective 20

TOTAL ECTS 240

Important Information

• Department: Department of Business and Public Administration
• Faculty: Faculty of Economics and Management
• Mode of Study: Full time
• Coordinators Professor Andreas Soteriou (basotir@ucy.ac.cy) and Professor George Hadjinicolas (bageorge@ucy.ac.cy)

Assesment and Grading
The final grade of an undergraduate student, and consequently the grade of this Degree (Excellent with Distinction (9.5-10), Excellent (8.5-9.45), Very Good (6.5-8.49), Good (5.5-6.49) and Satisfactory (5-5.49) is calculated as the weighted average of all the courses that the student has successfully completed. The weighting is based on the hours of each course)

After Graduation
Understand customers. Build brands. Turn insight into impact.
Where could a Marketing degree take you? Why do people choose certain brands? How do organisations identify customer needs, communicate value and measure whether their campaigns work? The programme brings together consumer insight, business knowledge, creativity and analytical decision-making to prepare you to contribute to these challenges in traditional, digital and international markets.

Your first steps after graduation: Potential starting roles include marketing assistant or coordinator, digital marketing assistant, social media coordinator, market research assistant, junior brand or product assistant, advertising account executive, communications assistant, sales development representative and customer experience coordinator. Individual employers may require particular technical skills or experience; these are examples of possible routes. Marketing graduates can choose from several career tracks:

• Brand and product management: Brand Assistant, Product Coordinator, Brand Manager.
• Digital and social media: Digital Marketing Executive, Social Media Specialist, Content Strategist.
• Market research and insight: Market Research Analyst, Consumer Insight Executive.
• Sales and business development:Sales Development Representative, Business Development Executive, Key Account Executive.
• Advertising and communications:Communications Specialist, Account Executive, Media Planner.
• Customer experience: Customer Experience Associate, Customer Success Manager.

Turn what you learn into what you do: Picture yourself analysing consumer research to discover an opportunity, helping develop a product launch, planning content for a target audience or evaluating the results of a promotional campaign. Through consumer behaviour, marketing research, communications, sales, digital and social media marketing and international marketing, you will build a foundation for interpreting markets, proposing solutions and communicating your ideas. Applied marketing projects, campaigns for real clients and internships with local and international organisations let you build a portfolio before you graduate.

Industries and career development: Marketing knowledge is relevant to consumer goods, retail and e-commerce, tourism, financial services, technology, professional services, marketing and advertising agencies, as well as public and non-profit organisations. With experience, graduates may progress towards brand management, digital marketing management, customer insights, product marketing, marketing strategy or commercial leadership. You may also use your knowledge to launch and market your own venture. Marketing skills transfer across consumer, service and digital sectors, so graduates can switch industries as their interests develop.

Access to Further Studies: If you want to deepen your expertise, this degree provides an academic foundation for postgraduate study in Marketing, Digital Marketing, Marketing Analytics, Consumer Behaviour, Strategic Marketing and related fields such as Business Administration and Management. These options may appeal to students wishing to develop advanced capabilities in customer insight, data-informed marketing decisions or strategic brand development. Research-oriented master’s programmes may also provide a route towards doctoral study and an academic career. Entry requirements and any prerequisite quantitative or technical skills vary by postgraduate programme.

Lifelong career support:Throughout your studies you will have access to the University of Cyprus Career Office, with CV and interview workshops, internship placement support, employer events and one-to-one career guidance. Support continues after graduation, so you can return for advice at every stage of your career.