MA in Digital Marketing and Social Media

Eligible candidates should hold:

• A Bachelor’s degree
• English Language Qualification:
  • IELTS Academic (International English Language Testing System)
  • Cambridge Certificate in Advanced English (CAE)
  • Cambridge Certificate of Proficiency in English (CPE)
  • TOEFL (Test of English as a Foreign Language), internet-based test (iBT) and special home edition
  • Duolingo
  • Or equivalent

Digital marketing channels have moved to the forefront of global marketing communications, creating a high industry demand for professionals with specialised skills. The MA in Digital Marketing and Social Media focuses on digital marketing and social media communications channels within a strategic marketing context. Apart from providing core knowledge in strategic marketing, advertising and sales and on-line consumer behaviour, the students will acquire specialist knowledge and skills. The programme provides the skills to implement and manage effective social media and digital marketing campaigns. The programme is aimed primarily at young graduates with or without a related degree and at young marketing professionals wishing to improve their skills and professional qualifications in digital and social media.

Ιδιαίτερα Χαρακτηριστικά του Προγράμματος

Google AdWords Certification
Students may acquire the Google AdWords Certification as part of their assessment.

Crash Courses
Students at the Postgraduate Level are coming from different educational backgrounds. The Department in order to facilitate their transition offers a series of crash courses so as to make them feel confident before the commencement of the classes.

Career Opportunities
Graduates of the MA in Digital Marketing and Social Media programme may pursue careers as digital marketing managers, social media specialists, brand managers, marketing managers, e-commerce managers, media relations specialists and more.

The degree MA in Digital Marketing and Social Media is awarded directly by the University of York.

*The programme is subject to approval by the Hellenic Authority of Higher Education and it is expected to commence in October 2026